Do you know what it takes to make great advertisements? Well, ask the creators of the best ads of the superbowl as they seem to have perfected the craft. In order to know how this feat has been achieved by directors, you need to know something about the Super Bowl.
The Super Bowl actually has its origins from the merger of the National Football League or NFL and the American Football League or AFL, thus, making it the highest form of professional football in the United States. This event, considered to be the most popular and most watched American sports event, features the culminating game of the season. In fact, because of its huge audience, the day becomes a sort of unofficial holiday. As such, it draws millions of money in revenue in terms of ticket sales and, of course, advertisements.
The best superbowls ads banked upon the pull of the Super Bowl to thousands of its followers on television to come up with creative commercials that will surely make a mark on the minds of the audience. The creation of these advertisements can be basically described as expensive not only in its production but also in getting that precious short commercial slot. Because of the cost, the pressure in conceptualizing a catchy commercial is very high. However, all of these will pay off once the audienceís attention is caught. As the advertisement is played over and over again throughout the game, its retention in the memory of the audience is certain.
There are a few things that the director of the superbowl ads must have considered in the planning of these advertisements. As the viewership has already been set, the director must have decided the approach by which to deliver the product. Some of these ads have used humor to get the product across and this has been proven to be effective. It is often difficult to catch the attention of such a big audience in one great event and with the injection of humor into the commercial, the likelihood of being watched increases. Some go for nobility which will make the audience think about the advertisementís relevance to their lives.
The cast must have also been given considerable thought by the director. Itís not always that a popular actor ensures the success of a commercial. Sometimes even a fresh face can capture the hearts of the audience and rocket the product to an unimaginable fame. However, there is something about great stars that make a person stop and watch.
The script could have also been one of the factors that made the advertisement a good watch. There must have been a specific line in the commercial that clicked with the audience which played time and again in their minds even after the game has ended.
The creators of the best ads have blended all of these factors together to create the perfect advertisement. Itís always a thrill to see what these creators have in store for the next Super Bowl.